Protecting gear simply took on a brand-new which means.

On Tuesday, Mercedes-Benz and designer Heron Preston unveiled a collaborative idea assortment constituted of upcycled airbags—and, true to kind, they will inflate. Preston used the airbag materials to create three distinctive males’s and ladies’s appears, in addition to merchandise that might be given away via the streetwear reseller GOAT beginning September 10.

One of many marketing campaign photographs that includes each males’s and womenswear appears from the idea assortment. 

Thibaut Grevet/Mercedes-Benz

“The airbag idea assortment is impressed by two anniversaries of the life-saving technical innovation: the airbag patent 50 years in the past and the primary serial introduction into our flagship mannequin, the S-Class again in 1981,” stated Bettina Fetzer, Mercedes-Benz AG’s vp of communications and advertising and marketing. “We’re satisfied that co-creation and collaborative tasks create memorable and distinctive moments with our model.”

Each the automaker and the designer share a dedication to sustainability. Acknowledged for his luxurious tackle workwear, Preston has made some extent of minimizing his use of harmful manufacturing strategies since he launched his model in 2016. In 2018, he launched his Re-Design program, which creates one-of-a-kind items from reclaimed supplies—and this collaboration was produced underneath that umbrella.

Mercedes-Benz x Heron Preston Airbag Collection

An inflated look from the collaborative marketing campaign. 

Thibaut Grevet/Mercedes-Benz

“Upcycling and celebrating sustainability have been my earliest approaches to design, since launching my assortment, and I cherished lensing a celebration of the airbag’s anniversary on this option to create a phenomenal assortment from recovered supplies alongside a few of their most superior fleet of fuel-efficient and electrical automobiles,” he explains. Photographer and filmmaker Thibaut Grevet introduced the duo’s imaginative and prescient to life in a collection of daring photographs and bespoke movies. The carmaker’s new S-Class and a cutaway mannequin of the S-Class Plug-in-Hybrid are seen all through the marketing campaign. The five hundred SEL (W126) and new all-electric EQS fashions are additionally making appearances.

In the event you’d prefer to see the shoot’s inflatable set for your self, Mercedes-Benz is planning to rework it into an set up that may seem at Mercedes-Benz Trend Week in Berlin from September 6 to eight.

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