Mattel is high-tailing it towards a greener future. The toy behemoth has simply rolled out its first Matchbox automobile to be comprised of 99 p.c recycled supplies and licensed carbon impartial. Fittingly, the brand new mannequin is none apart from the electrical Tesla Roadster.

The pint-sized set of sustainable wheels was launched as a part of Mattel’s Drive Towards a Higher Future initiative, which is able to see the 76-year-old firm transfer to a carbon-neutral mannequin by 2030. Which means all Matchbox die-cast automobiles, playsets and packaging might be comprised of one hundred pc recycled, recyclable or bio-based plastic inside the subsequent decade.

Moreover, Matchbox might be inserting a higher deal with electrical car designs. The primary automobile to usher on this new period might be a die-cast of the brand new Tesla Roadster. The 1:64 mannequin, which is the spitting picture of its battery-powered muse, might be crafted from 99 p.c recycled supplies, together with 62.1 p.c recycled zinc, 36.9 p.c recycled plastic and 1 p.c not-recycled stainless-steel.

Electrical automobile chargers can even be included in fuel station playsets. 

Mattel

The mini Roadster sports activities a white exterior with printed-on headlights and taillights, together with Tesla’s signature “zero emissions” textual content on the license plate. Elsewhere, the facet home windows, windshield, rear window and roof panel are completed in clear plastic whereas the molded inside sports activities a yoke-style steering wheel.

To make certain, it appears an ideal match. Matchbox’s new inexperienced design aligns with Tesla’s eco-friendly ethos. Plus, the actual Roadster, which is anticipated to return out later this yr, might be one helluva electrical car if the touted specs are something to go by. The hotly anticipated two-door will reportedly hit speeds in extra of 250 mph and full the zero to 60 dash in simply 1.9 seconds.

Along with Elon Musk’s prized Roadster, Matchbox has created a brand new five-pack of hybrid and EV die-casts. The corporate says it should additionally begin incorporating electrical automobile chargers in fuel station playsets.

Matchbox Tesla Roadster

Matchbox has additionally created a brand new five-pack of hybrid and EV die-casts. 

Mattel

“Because the inception of the modern-day die-cast automobile practically 70 years in the past, Matchbox has been utilizing design and innovation to attach youngsters with the actual world round them by way of play,” Roberto Stanichi, international head of autos at Mattel, mentioned in a press release. “Matchbox is committing to utilizing one hundred pc recycled, recyclable or bio-based plastic supplies to do our half in addressing the environmental points we face immediately, and empower the following technology of Matchbox followers to assist steer us in direction of a sustainable future.”

The Matchbox Tesla Roadster is anticipated to launch early subsequent yr and will beat the precise four-wheeler to market. Let the race of the Roadsters start.

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