Whereas he was in faculty, Hayes Drumwright was recognized with an aggressive type of most cancers. He was in a position to pull via, however it had a profound impact not simply on him, however on his faculty good friend Adam Craun and high-school buddy Adriel Lares. The comb with loss of life unsurprisingly made the three of them resolve that life actually was for residing. After establishing profitable careers individually, their mutual love of wine drew them to Napa with the need to open their very own vineyard. “We began this mission in our early 30s, as a result of we didn’t wish to wait till we had been in our 70s to assault life, so we began with not very a lot cash,” Craun says. In order that they pooled their very own cash to purchase an oak barrel, some grapes and created their first classic in 2010. They named the mission Memento Mori, a preferred outdated Latin phrase which means “keep in mind you have to die” which they selected to translate barely otherwise to be able to honor the promise they made one another some years earlier than: Bear in mind to dwell.

With winemaker Sam Kaplan on the helm and agreements to purchase fruit from excellent vineyards like Beckstoffer quite than put money into their very own land, the trio started constructing their manufacturing—and began turning heads. It culminated with Memento Mori’s 2016 classic incomes raves from influential critics akin to Robert Parker and Jeb Dunnuck. They’ve since grown to eight single-vineyard designates and their flagship mix, with bottles commonly fetching $225. And now, they’ve launched their Vanitas launch, utilizing the identical winemaking strategies and a spotlight to element, however producing a wine to crack open proper now. It’s a bottle you should purchase solely via Robb Report’s latest Uncommon & High-quality assortment.

On the newest Robb Report Dwell, Editor in Chief Paul Croughton is joined by Craun to debate how the three buddies created their dream vineyard, constructed credibility in a crowded Napa Valley and why they determined to launch their new Vanitas bottling. Try the total interview under.

Odds and Ends and Extra Notes

  • Memento Mori 2017 Vanitas Cabernet Sauvignon is obtainable solely via Robb Report’s Uncommon & High-quality wine package deal, which additionally consists of library picks from excellent Bordeaux, Burgundy and Piedmont producers.
  • The vineyard’s 2016 Cabernet Sauvignon drew raves from critics and established them as nice Napa Valley winemakers.
  • The Vanitas launch is a part of the “little sister” development in winemaking.

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